Three things are no secret: 1) Elon Musk benefits more than any other individual from Tesla’s success, 2) Elon Musk has gotten extremely involved in political matters (emphasis on “extremely”), and 3) many people won’t buy Tesla products because of those first two facts.

New research from JW Surety Bonds finds that 1 out of 4 Americans “avoid Tesla’s technology due to their opinions on Elon Musk.” That’s a full quarter of the US public that won’t consider great electric vehicles, including the best selling vehicle in the world, because of Musk’s highly abnormal involvement in US politics.

Before we get to more of the research, it should also be noted that Musk has been getting more and more involved, including in highly abnormal and extremely right-wing ways, in European politics — in the UK, Italy, Germany, and other major auto markets. Without a doubt, this is starting to impact consumer behavior in Europe as well.

I can’t think of anything else as significant in consumer product sales. Yes, there are some other highly politically engaged business people, but they aren’t so directly involved or tied to significant mass-market products. (I’m not counting the MyPillow guy, for example.) There are founders and CEOs of major corporations who are known political actors, but not so openly and loudly that they draw widely significant scrutiny or tarnish the brand they represent.

37 points

If you are not self aware enough to be embarrassed that you are driving a cybertruck do not worry, everyone who sees you driving it is embarrassed for you.

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7 points

Cybertruck drivers must truly believe that everyone around them is so happy and impressed. As they look in at all other drivers on the road, they all have huge, incredulous smiles on their faces… Of course it’s fully because everyone they are seeing is mid laugh when they see the jackass that dropped over $100k on that divorced dad tramp stamp of a car. So people burst out laughing at that rusty death machine that permanently breaks if you take it through the carwash. The owners have trouble reading emotion in faces though, so they must just feel like a million bucks as they arrive home, grab the items they went to pickup at the store (ED meditation and father’s day greeting cards they are forging to send to themselves) and the trunk severs their coke pinkie with the long fingernail.

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1 point

I’d have been game for a cybertruck at $40k, but then he turned it into a rich person toy

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1 point

“Turned it into” buddy, it never was going to be. Elkins bullshit is just that, bullshit. Was always a bait and switch.

“Just 2 more years…”

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1 point

Fair - if it looked like that because it was cheap I’d actually find that pretty endearing

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11 points

Open source self driving tech is out there and works in cars from toyota, honda and many other domestic and foreign manufacturers.

Tesla is shit.

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1 point
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165 points
*

Count me among the boycotters. Musk has made it all but certain I’ll never ever buy any product or service he benefits from if I can avoid it.

Also…

Musk’s highly abnormal involvement in US world politics

There. FTFY.

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71 points

He is one of the most dangerous people today. Not one penny of my money will go to him willingly from me.

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6 points

I might willingly give him a penny. But only after its been electromagnetically accelerated to sufficient speed by a pair of charged rails.

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10 points

I’m trying to decide if second hand purchases would somehow have upstream effects.

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18 points

Yes, because then the original purchase has more value.

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4 points

Improving the resale value makes the new product more desirable.

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4 points

I fucking hate saying this and agree but it doesn’t matter if any of our money goes to him… he’s a legit supervillain that has the most money. It’s insane. Nothing matters anymore. (Okay some things matter, if someone buys a tesla, money notwithstanding, they also forfeit their privacy)

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4 points

So, not Iron Man at all, then, just Lex Luthor with hair plugs.

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12 points

The best way to fight the oligarchy is to stop paying them.

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7 points

Finna go to Mexico just to import a BYD or Nio

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4 points

Yeah I’ve been pissed off with elon since he turned project redwood into a cash grab… $37500 is a goddamn ripoff.

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