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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch(techcrunch.com)

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wise_pancake@lemmy.ca
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In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

Ah, you are right, I misread that sentence as the CTR being 28%!

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