Honestly I actually attribute at least a bit of it to MKBHD himself – he’s got huge hands, and he makes large phones look manageable. He’s one of the most important tech influencers out there and he makes a 7" phone look like a 5" phone.
I have about average sized hands and I had to do weird juggle-shifting to reach the far side of my old Galaxy Notes. I’m on a Sony Xperia something or other now, which has a narrow but taller screen, and it’s a bit better – but still not ergonomic.
Does MKBHD really have a measurable effect on smartphone sales? I’d be surprised if that were true.
Does any “influencer” actually influence stuff? Legit, I don’t know. Advertising generally is more about raising brand familiarity, it doesn’t usually make people go out and buy things.
But I would guess that he has an impact on the tech enthusiast community, and I feel like that would trickle down. And there’s people like me, I’m not really an enthusiast, but I like to read up on things before I make a big purchase, so I watch his videos when I’m in the market for a new phone or whatever, and then don’t watch his videos for a couple years, until it’s that time again.
Tbh, that’s me too. Every few years it’s time to buy a new phone and MKBHD is the go-to channel to filter out candidates
Does any “influencer” actually influence stuff? Legit, I don’t know.
It does make me very curious now. They do make a living, so they must be influencing somebody.