2 points
Idk about you, but i feels like they plan the discount accordingly to ramp up the player base.
FO tv series premier on 10th April, FO game franchise start having sales on 11th April till now. People who haven’t play Fallout will start playing it. They barely did anything but still rake up money purely from the people the tv series pull. All that money from across the franchise without the risk of a new product being a disappointment cash grab, all profit, no cost.
Compared to when Halo tv series premiered and there’s barely a bump for the master chief collection and halo 5, i’d say Bethesda is doing extremely well with this one.