EK has been a major player in the water cooling market for a long time. They practically invented full coverage GPU blocks and they regularly place in the top spots for cooling performance of discrete loops (their AIOs aren’t bad, but they also have fierce competition in that space).

That said it’s disappointing to see how far they’ve fallen. It seems like EK entrusted running the business to the wrong guy and they’re stuck in a death spiral now. It’s unfortunate that EK isn’t handling the fallout of that better though. If he had come out with a strong response following the firing of the CEO rather than acting like he has nothing to do with it this would all be playing out very differently.