It warms my heart to hear young folks not buy into the infinite treadmill of consumption.
it comes at a social cost though.
i have lost a lot of friends because I live below my ‘means’. whereas most folks I meet are ‘struggling’ because they are living beyond theirs.
Especially travel and restaurants. consumption is now re-branded as ‘experience’.
dude, eating good food with others and travelling really are experiences. No branding is necessary.
they are consumer goods like any other.
you can cook a meal at home and travel locally. but few are interested in this because it is not a ‘display of wealth’, the way your week in Bali is or your tiktok dining blog.