People want companies to stop trying to exploit them in every little way.
We can be satisfied by respecting us and treating us as customers, even when advertisers are throwing money at them.
And that’s what Microsoft has apparently done in this case, yet it’s being spun negatively anyway.
It’s not about the current state of their OS, it is about the corporate attitude to users.
Microsoft are treating users not as valued customers purchasing a product, but as a resource to be manipulated and sold off to the cheapest bidder.
They may have backflipped on actual ads in the Start Menu, purely due to user backlash, but they still have game/app/bullshit recommendations and reinstalled garbage, unless you are a windows sysadmin and know jo to use a Profile Editor.