The highlight for me is coming up with some weird pseudoscience justification for why it’s okay to hit your kids.
What’s that now? Neo-alt-right? You can’t just add another fucking prefix anytime your stupid fascist movement goes off rails.
It reminds me of how terrible sports teams will frequently change their logo and uniforms. (e.g. Vanderbilt’s University’s gridiron football team). Obviously, their lack of success is a branding problem.