With ticket sales down and newly released movies hitting streaming and video-on-demand (VOD) services in record time, it’s not surprising that films are struggling to make it big in theaters. For comparison, 2015’s Mad Max: Fury Road grossed a whopping $45 million over a non-holiday opening weekend, which ultimately led to an impressive $380 million global box office draw. Meanwhile, Furiosa, which is equally well-received, earned just $32 million over the four days that make up Memorial Day weekend. Sadly, Hollywood’s slump is becoming much more of a pattern, and there are clear-cut reasons why.
They are:
- The Movie Theater Experience Isn’t Always Great
- Movie Theaters Are Expensive
- Bigger Budgets Puts Greater Box Office Expectations On Some Movies
- The COVID-19 Pandemic Changed Moviegoing Habit
- Audiences Have Been Conditioned That New Theatrical Releases Will Quickly Go To VOD
- Streaming Means There’s More Choice At Home Than In Theaters
2015’s Mad Max: Fury Road … Meanwhile, Furiosa,
Maybe make something original for a change? We’re tired of these mega franchises. Where are the Princess Bride masterpieces, with actual soul and charm? Not looking for another formulaic cash grasp with a thin veneer of woke posturing (looking at you, Barbie).
