From the article:
The base Pro variant of Lightning now carries a suggested retail price of $49,995, compared with its prior price of $59,974, while the higher-end Platinum model will cost about 6.2% less, at $91,995.
I would have paid $50k this past January when I was looking for a new vehicle. When I was invited to order (in March) the Pro was “unavailable”, so was the XLT, and the cheapest trim level I could order was the Lariat at $78k…for delivery in six months.
Edit: On second thought, as bitter as I am towards Ford for this (and I really want an EV Maverick), this price cut is a good thing for consumers not only for itself but also because it helps establish a lower baseline for the Cybertruck. Which I hope flops, because I want one for cheap.
