Creators do get paid a share of the ad impressions. Many also are completely open about it and post videos of how well their videos did and how much money they earned from monetized videos, i. e. videos with ads - this is also why you hear many avoiding e. g. swear words, since YT’s auto detection will then flag their video for de-monetization.
But funny enough, that’s not what I said at all. The cost of running YouTube and the cost of the creators must be paid (plus creating an incentive to produce high quality content in the first place). That can be achieved by ads or by offering a subscription.
My original question still stands: if you were to build a video streaming platform tomorrow, what would your model for financing operation and content creation be?
Do adblocked videos prevent creators from having another view registered for a monetized video?
I don’t know how to do a video platform. If I had the time and skill, I’d rather make a FOSS, federated platform for creators/studios to host and finance however they want. Odds are they would never be as egregious as YouTube is being, and I’d be less inclined to skip their ads.
Individually, no. But each view not generating ad revenue does still generate streaming costs. If no one would pay Google to host their ads on YT, I doubt they’d keep the platform online.
Now don’t get me wrong, the threshold at which Google decides that the ratio of adblocked to regular viewers is exceeding their business model is most likely based on corporate greed, and the recent crackdowns on ad blocking are due to the same reason. I think they’re doing fine and there is no need for the recent initiative - but it would be equally dishonest claiming running a platform the size and outreach of YouTube could be done without large investments, one way or the other.
Individually, no. But each view not generating ad revenue does still generate streaming costs. If no one would pay Google to host their ads on YT, I doubt they’d keep the platform online.
Well this kind of renders the whole “if you don’t watch the ads, content creators can’y get paid” morality approach meaningless, don’t you think?
Where is the money supposed to come from? Companies pay Google to put up ads expecting a return on the investment. If Google starts forcing people who inherently avoid advertisements to watch advertisements, what value is that actually supposed generate for either of Google’s customers? I’d just walk away from the screen like I do with regular television.
