YAASSS content:

• Ads/media where ‘the man’ tries to appeal to young people using their vernacular in a lame, pandering way

• Ads/media that tries to appeal to young people but is self-aware and/or well executed

Ratchet content:

• Children’s media and commercials for children’s products that don’t involve inter-generational pandering (this isn’t a place to collect all advertising and media that’s aimed at kids) Nickelodeon/Cartoon Network/Disney/etc.

• Text messages, emails, PMs, or other forms of interpersonal communication not sent as an advertisement