Just received an email that the cost of YNAB is increasing (again) to $109/yr effective August 1 for new sign-ups and September 1st for renewals.

Definitely has me checking alternative options again as I don’t feel like there have been enough improvements since the last price increase to justify another one already.

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I‘ve been a huge YNAB fan (and subscriber) for over 10 years now, but I find it increasingly difficult to justify spending that much on any app. What are they even doing with that money? I don’t see huge changes to the app, it’s not like they’re producing expensive tv shows or movies. It’s literally just an app and a website that displays a list of transactions.

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