22 points
Lego has been trying to figure out how to make recycable bricks so these aren’t recycled. They are probably being reused by their master builders for Lego stores and Legoland Parks.
Also in 2019, Lego aquired Bricklink, a site for Lego enthusiasts to buy and sell new and used Legos.
15 points
Our goal is to keep as many bricks in play as possible - and this is a test run to help us figure out the best way to do it!
From the site, it seems like they don’t know yet.
10 points
It’s hilarious how well this parallels the economy. Lego wants to reduce inflation by getting people to spend their bricks putting them back into circulation rather than sitting in a savings account.
Are there any other parallels which can be drawn here? Can my Lego bricks earn interest?