The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.
Does it? Zero advertising dollars will be coming to x because of this, and its poisoning-the-well to any other companies that would even consider starting advertising with x for fear of retribution.
No idea. Last I checked it was a letter of the alphabet. Microsoft used the letter as part of a name for a game console, but they weren’t stupid enough to try to use a single letter for an entire name. Only a complete fucking moron would try to force some dumb shit like that onto the public.
Maybe they are referring to the social media company Muskrat bought and is driving into the ground by making it a haven for fascists. But that company was called Twitter.
The signal to other advertisers is more of a victory than the case itself.
The actual message is to not create a single entity that could be sued like this. Businesses can still get the same information and make the same decisions. Suing companies directly because they won’t advertise on Twitter would itself be pointless and good for the lulz. But that’s Twitter’s next move. Will they hook us up? Popcorn is waiting.
