It’s not marketing that they fail, it’s communication. They should tell ahead of time which weapons are on their watch list, so it doesn’t seem like it falls from nowhere.

I’m convinced the conversation went something like this:

“Hey we made these primary and secondary weapons that are mini flamethrowers, they don’t shoot as far but they’re still pretty cool, right?!”

“Cool, so you can kill a Charger with your pistol now?”

“Oh shit… Guess we’ll just nerf all fire damage then and say we’re doing it for ‘realisim’.”

“Sounds good, Chief.”