cross-posted from: https://lazysoci.al/post/16752258
At this rate, he’s gonna crash the whole company.
And the tesla market share dropped below 50% in the US EV market.
Kia and Volkswagen are massively eating away at the Tesla share, because under Musk’s leadership, Tesla doesn’t have a Unique Selling Point any more. Other networks are catching up in terms of charging speed and even then Tesla sell access. Their other USP was FSD and Musk isn’t investing enough in it. All this while his products are taking a hit due to his public image. What’s crazy though, if he delivered the new Roadster or the Truck, he would’ve increased market-share.
The truck was never going to increase market share, it’s too divisive, dangerous, and poorly built. Plus slow and expensive to build (even to the low quality standards Tesla is becoming infamous for).
The sports cars is for who exactly? Those don’t increase market share, it’s just a prestige car. Also a big part of the sports car market wants sound, and doesn’t drive them daily either. When it’s a weekend toy, so being electrified has a smaller positive impact, and likely will never even out the material production pollution vs usage pollution.
What if the truck was “normal”? I mean, for now, they’re still selling a lot of the low poly ones, but something sized like a Ranger/Colorado or Maverick and styled more like the R1T seems like a way smarter move for them.
Imagine an alternate history where he never bought Twitter or started a SuperPAC and Tesla made a normal truck, the new Roadster, and was close to releasing the Model 2.
Probably has a lot to do with mainstream car makers catching up, although Musk is definitely becoming a liability to the company.
I think that’s the biggest part. Tesla gained it’s huge market share by having the right product at the right time with the right company image. Tesla should have been focusing on fixing their quality issues, and should have either booted Musk or chained a PR person to his side. Instead they put out the Cybertruck, which is divisive at best, and have a CEO who seems to be doing everything he can to destroy the good will of their core market.
It was inevitable that the mainstream manufacturers would catch up.
Yeah, they wasted time on cars like the Model X, semi and Cybertruck, all needlessly complicated vanity projects that took resources away from the Model 3 and possibly a Model 2. Not to mention the FSD that’s been 2 years away for like a decade now.
If they stuck to their initial roadmap they would probably be in a way better position, although without Musk I don’t know if they would’ve been able to juice the stock the way they have now. His cult is basically keeping the stock price irrationality high.
Seeing a lot of ev6/9 and ionics around me lately. Hyundai/Kia picked a really good time to expand their lineup.
