EXACTLY. The personal carbon footprint thing was literally made up by oil industry publicists. It wasn’t part of the discussion, the blame was being laid squarely at the feet of the companies who were destroying the earth for a buck. But lo and behold, here come the publicists and the entire environmentalist movement got caught in the trap.

Hold companies responsible. Do your own thing that makes you feel better, but even if everyone in this comment section went full-on vegan, we wouldn’t put the tiniest dent in the emissions of one individual company—and not even a big company, like, a small-to-medium sized company.

Think about your grocery store. How many people that shop at that one store would have to go vegetarian before they changed their order? And how many stores would have to change their orders for the distributor to order less from the supplier? And how many different regions would need all of those people to all stop buying meat before the supplier put out less meat?

Now punish one company for what they’ve done. It’s in the news, the investors change their tactics, an entire industry could shift with one prosecution. This debate is beyond silly. It’s not individual responsibility. We didn’t cause it, it’s not on us to solve it. We couldn’t if we all tried. This entire community could go vegetarian and not even move the needle.