It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
…
The only tech I want:
AC
Heated seats
Bluetooth/am/fm/aux sound system with good high and low ranges, but honestly as long as I have a diagram of what wires go where I can install my own like I did on my last two.
A backup camera for those times when I need to line up my trailer hitch but don’t have a partner to guide me.
Beyond that?
Meh.
good high and low ranges
Honestly I never understood why people care much about the quality of their car audio system. If you’re driving then you aren’t paying much attention to the music anyways
Well, when you drive almost 100 miles to get to work, it’s nice to have an hour and a half of good quality music instead of silence or low-fidelity tinny shit.
Also the passengers in my vehicle appreciate music since they don’t have to focus on anything else.
Plus, you know… All the times I’ve been in my car without driving somewhere…
