Its about encouraging people to make better decisions, thats what the whole point of this type of research is. Its to entice people to head in that direction and see if we are right or not, because continuing the path we have been on is diasterous at best.

It shouldnt be so hard to see the goal of this type of graphic is to stoke conversation not to force everyone into a specific viewpoint. 50 years from now veganism might be considered abusive.

Its important to move forward, because doing nothing is moving backwards. There is no such this as neutral.