I work as a software engineer with other software engineers. Even software engineers and UX designers using the internet that way. Talented ones. Many of them - maybe the majority. It takes me a second to get over my astonishment when they share their screens. Not only astonishment at how overboard ads have gotten w/o an adblocker, but also that this particular person doesn’t use an adblocker.

So many people aren’t well-informed about what ad networks or doing, or how different the web experience could be.