They can’t call it a salt substitute because it still has salt. Some people are told to cut down on salt, so would be attracted to something that tastes salty but has less salt in it. I get why it’s funny, but it seems reasonable to me.
At least it doesn’t say organic… since salt is an inorganic compound and that’d be straight up silly.
What I’m wondering is does this salt have extra filler or is it made of something else that tastes salty without being actual salt? How does one make it have 50% less sodium without selling a smaller size container? Marketing is fucking ridiculous sometimes. Just say what’s in it!
It’s less sodium as in NaCl, and more potassium (why do English have so awful names for elements?) KCl. It’s still salt, and it taste similar to NaCl.
Normal table salt is ~99% NaCl
At least it doesn’t say organic… since salt is an inorganic compound and that’d be straight up silly.
Except that, in food, “organic” just means no pesticides or synthetic chemicals were used in making it.
No fillers, just two ingredients: iodized sodium and potassium chloride.
Isn’t that what all salt is? When they put stuff like that on a product like salt it starts to lose meaning and is clearly a marketing gimmick aimed at health conscious people.
I’m not okay with taking advantage of people who want to be healthy. As with everything marketing its about stretching the truth to outright lying and it seriously needs to be more regulated so words like organic actually mean something to consumers and we know what we’re buying. If they want to lable salt as organic, it should say “uses organic cornstarch as an anti-caking agent.” The cornstarch is organic, not the salt itself because it can’t be.
And then put twice the amount because it’s only half as salty. Still dumb imo.
It’s only good if you are deficient in potassium though, which I believe a lot of people are (although I don’t know how easily our body can get potassium from KCl)
KCl is 60% as salty as NaCl, which means lite salt is ~80% as salty as regular salt, so it should still result in less sodium being used overall. KCl also reduces blood pressure, acting like an opposite to NaCl, which raises the blood pressure. Lite salt is great for people with high blood pressure.