A media firm that has worked with the likes of Google and Meta has admitted that it can target adverts based on what you said out loud near device microphones.

Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings collected from smart home devices, according to a 404 Media investigation. The company is partners with Facebook, Google, Amazon, and Bing.

In a pitch deck presented to GoogleFacebook, and others in November 2023, CMG referred to the technology used for monitoring and active listening as “Voice Data.” The firm also mentioned using artificial intelligence to collect data about consumers’ online behavior.

You are viewing a single thread.
View all comments View context
11 points
*

ah strange, I thought it was just for the above filter - apologies, I guess that’s the ignorance you get if you’ve dropped that $$$.

I can give you the general vibe which is BIG CLAIMS in a presentation followed by every “partner” (Amazon, Google etc.) giving 404 statements that they had nothing to do with this and that it was against their ToS

The piece from noodlejetski: https://lemmy.world/comment/12182781 gives you a previous iteration of this claim

permalink
report
parent
reply

Technology

!technology@lemmy.world

Create post

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


Community stats

  • 18K

    Monthly active users

  • 12K

    Posts

  • 528K

    Comments