The songs that the AI CEO provided to Smith originally had file names full of randomized numbers and letters such as “n_7a2b2d74-1621-4385-895d-b1e4af78d860.mp3,” the DOJ noted in its detailed press release.
When uploading them to streaming platforms, including Amazon Music, Apple Music, Spotify, and YouTube Music, the man would then change the songs’ names to words like “Zygotes,” “Zygotic,” and “Zyme Bedewing,” whatever that is.
The artist naming convention also followed a somewhat similar pattern, with names ranging from the normal-sounding “Calvin Mann” to head-scratchers like “Calorie Event,” “Calms Scorching,” and “Calypso Xored.”
To manufacture streams for these fake songs, Smith allegedly used bots that stream the songs billions of times without any real person listening. As with similar schemes, the bots’ meaningless streams were ultimately converted to royalty paychecks for the people behind them.
Imagine something like a DDOS attack. But it’s fans throwing AI listeners behind artists they love to boost them.
Imagine if fans shaped the music industry instead of the other way around?
People would very quickly figure out all the adverts being streamed to those accounts weren’t translating into sales, and they’d know something was amiss.
How do you prove that your ad campaign is working?
That’s the neat part- you don’t!
https://freakonomics.com/podcast/does-advertising-actually-work-part-2-digital-ep-441/
