Direct from the horse’s mouth: https://www.ubisoft.com/en-us/help/account/article/closure-of-inactive-ubisoft-accounts/000079595
Edit: The Ubisoft page linked here has almost completely changed in the last day.
All those alarmist “company X will delete your account” is basically that company X implements GDPR rule that you should delete data that you no longer need, including customers who left you.
Hence European companies sending emails to inactive accounts with an information that the account will be deleted unless one logs in once to stop being inactive.
GDPR demands everyone keeping as little data as possible. This is the result of it. And it’s good.
The GDPR outlines that personal data shall be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed;
Considering that these accounts contain games that user has bought with their money that they own and want to access at any time they want to play, this is nothing more than UBI being a shit company hiding behind the GDPR and screwing over the consumer and while you think it’s great to have your digital goods you paid hard earned money on be accordingly thrown in the trash, most gamers think it’s a dick move.
