You are probably referring a 2013 phone survey of 1200 individuals which purposely split the difference between using the bed and towing making them mutually exclusive. When you didn’t treat them mutually exclusive showed something like 60% of owners used it or lent it out for use at least a few times a year. Or a 2018 report by a trade group axios which didn’t release data, methodology, or anything. It was released to auto trade folks but because of copyright none of the data was released. Just regurgitated media referencing each other.
If you would like to actually link a peer reviewed study on truck use with public data I’m happy to reconsider my position. But I don’t believe that data exists. But again, my position is completely open if something has changed there.
1/2 ton v8 trucks start at 35, 42 nicely configured. Not everyone is buying lariats.
