This is the real issue. Companies/shareholders won’t accept stable profits, so they will do anything possible to increase profits. AD-free subscriptions will be a thing of the past in the next 10 years and we will be right back to cable. Bundled subscriptions with cancellation terms and ads.

I also need to also underscore that the vast majority of profits are NOT going to the people who actually create the content, so these increases are just lining the pockets of shareholders and executives.