“Ubisoft investigates Ubisoft and found that Ubisoft did nothing wrong at Ubisoft”-situations, isn’t it?

“The consumers are wrong, it’s those damn Millenials again”

Followed by continuing to change nothing and fading into obscurity like Atari or Commodore. (hopefully)

I bet at first it seems like multiple consultancies, but the more they investigate, the more they realize it’s just minor variations on one consultancy copy-pasted around the map, and at a certain point, investigating each one just feels same-y and boring.