This is going to be one of those “Ubisoft investigates Ubisoft and found that Ubisoft did nothing wrong at Ubisoft”-situations, isn’t it?
And I feel like half of that 20 years was based on FOMO. “I better get the next Assassin’s Creed or I’ll miss out”, and then it’s all the same crap but they still sold a million of them. People do eventually wise up to FOMO.