This reminds me of the short story “The Great Automatic Grammatizator” by Roald Dahl. In the story a machine is invented that can write great stories, but it’s creators go around buying the naming rights of authors so people will actually not their books.
I think I meant buy. I’ve edited the comment. That said, after rereading the story last tonight, the reason they buy the rights to authors names is to eliminate competition and maximize profits.