It’s totally obscene. I traveled to the USA recently for 5 days and my options were:

i) Pay Telus $14/day * 5days = $70 (plus tax)

ii) Buy a US 30GB 10-day esim for $11.27 taxes included.

Plus in option i) I’d be using the data from my own data plan. Unless you really need to be able to use SMS and receive calls, it’s really a no brainer. Especially with how easy esims are to setup, I just had to switch a setting in my phone when I crossed the border. Crazy part is, if it was ``only" twice the price, I’d probably have just paid Telus.