Sure, it was there before Trump. It technically can be traced all the way back to Reagan and the Religious Right movement. We saw it pop up its ugly head from time to time. Newt Gingrich, Rush Limbaugh, Sarah Palin, Michelle Bachmann, the Tea Party movement, and so on. But Trump gave it new life. He redefined the movement into something so much newer and more sinister. To some degree they unshackled themselves from any illusion of actual well-intentioned religion. But most importantly for this conversation, 2016 was the year that they started actually using the internet as a recruitment tool. The alt right went mainstream. I grew up in rural Wisconsin and it’s the year that half the people I knew on social media went rabid conspiracy theory bleeding red Republican. As someone else pointed out, it’s the year that Cambridge Analytica started harvesting data from people on Facebook to use for political campaigning. 2016 was an explosion of what was there before that culminated in the election of Trump. And that’s the year that I really felt the greatest shift in discourse on the internet. The spectacle of 2016 turned everything towards news on social media and away from personal connections.