There’s a phrase I once heard to describe Trump, that he’s America’s biggest Small Business Owner, and that sums up why these people fawn over him. Conservatives fundamentally love hierarchy and they want capitalists at the top of that hierarchy, but their vision of the ideal capitalist is not the credentialed CEO reporting to a board representing a collective sea of rich investors, their vision of the capitalist class is a hierarchy of bigger and bigger sea-doo dealership owners.

The branding of Trump gives them that, that he’s the founder-owner-operator making all the big boy decisions on how to run his company, not a pencil-neck brigade of corporate bureaucrats. To them, he is the correction back to the “real” capitalism and capitalist class.