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3 points

After a certain point, wouldn’t a company have all the relevant information for a set of people? What happens then?

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9 points

It’s not “a set of people” anymore it’s you, and there is always more data.

Buy some doughnuts for the office… your health insurance just went up.

You buy a new car which has fancy connected features, but now it sells your driving safety score to your car insurance company.

Buy a vegan ready meal, both vegan food companies and the meat industry compete for your business, you might get a few discounts, but your free will is being influenced.

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