It’s even worse in social media, because most users that sign up stop using it at some point.
So the product can die pretty quick if they don’t generate new users, especially when they alienate old ones.
Indeed. Active users (say, used within the past month) is a much better metric.
I often wonder about this for many (especially older) YouTube channels - your channel is 15 years old, how many of your 500k subscribers actually still watch or even have active accounts?
I wonder what subscriber growth rate a typical YouTube channel needs just in order to maintain a consistent level of watchers?
Pretty sure YouTube has started unsubscribing people after long inactivity. I know some people have complained that it is difficult to follow infrequent contributors due to that now.
Is that if the channel is inactive, or the viewer’s account? It seems like if you watch anything else, it’s not a problem, but if you’re only subscribed to 1 infrequent channel you might have that problem?
