The most important part of what people call the Heat Lamp Theory is that DSPP shares are “shares enrolled in the plan” whereas what everyone assumed: that DSPP shares ONLY included plan shares. The difference between being “plan” and “in the plan” is significant because the former was 3 million shares (on the stockholder list) and the latter is 22 million+ shares (on the stockholder list). That is what I call the “DSPP revelations” but most people call the heat lamp theory. It’s important enough that I broke it into 2 chapters in the DD book. https://online.fliphtml5.com/lvrgy/kqab/#p=1