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- UFO conspiracy theories are popular because of their sensationalism and belief in them.
- Journalists may be interested in clicks and blowing up extraordinary claims.
- The UFO craze peaks in the summer when the news cycle slows down.
- Stories about unidentified objects may have political implications.
- The Pentagon does not have an official UFO study program.
- Journalistic organizations may be responsible for blowing up extraordinary claims.
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