“As the social media landscape ebbs and flows, the team at BBC Research & Development are researching social technologies and exploring possibilities for the BBC. One part of our work is to establish a BBC presence in the distributed collection of social networks known as the Fediverse, a collection of social media applications all linked together by common protocols. The most common software used in this area is Mastodon, a Twitter-like social networking service with around 2 million active monthly users. We are now running an experimental BBC Mastodon server at https://social.bbc where you can follow some of the BBC’s social media accounts, including BBC R&D, Radio 4 and 5 Live. We hope to be able to add more accounts from other areas of the BBC at some point.”

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235 points
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That’s amazing, I hope all journalists and government alerts have their own instance. It’s way better than a blog because it can be updated so easily, they’re used to twitter and their alerts and it’s open to see while they control everything about it. Happy to see it.

Edit: Cool graphic too: https://www.bbc.co.uk/rd/sites/50335ff370b5c262af000004/assets/64c7859d06d63e5047000311/fediverse-overview-16x9.png

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28 points
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Why an instance instead of joining an existing one? They can join the effort and do few ones where several publishers can use to create official accounts

Edit. Why you guys are downvoting a discussion? Is this place becoming reddit? We are just chatting, relax

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100 points

Because they can control who is on it, they’re journalists only, and still be out in the open with no sign ins. What would be the benefit of them joining other instances? That would be an odd choice.

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45 points

exactly this, they can control what is on it, give their journalists, shows, etc accounts and it being a self contained hub for everything bbc, while interacting with rest of the fediverse.

Im guessing they will also get more statistics and information from hosting it themselves as well. its a no brainer.

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14 points

Good point

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66 points

Because then someone else would be able to control and censor their content. Really every business should make their own server to ensure that they’re the ones fully in control of their content - this is the entire point of federation.

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22 points

Good point. You guys are right. It is a good choice

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43 points

I think the USA’s National Weather Service Twitter presence is a good example.

If you look deep enough you’ll see caveats like “supplemental service provided by NWS” and “Twitter feeds and tweets do not always reflect the most current information”, but the truth is that a lot of people (and news organizations) depend on Twitter as their main interface to the NWS, and rarely if ever go to their website.

That obviously creates a tension, which bubbles up in scares like this:

Before last weekend’s storm, the National Weather Service’s Baltimore-Washington office sent this tweet saying that because of a new Twitter policy, automated tweets that show advisories, watches, and warnings might not load.

Contrast that to a world where NOAA (the federal administration which runs NWS) has their own instance: they get the benefit of being able to disseminate updates in a consumer friendly ‘social media’ style and they retain full control of platform and can be sure the service won’t be held hostage, or go down in the middle of a storm.

Finally: if you’re reading this from the USA, consider contact NOAA/NWS to let them know you’d like a fediverse presence, I did!

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5 points

Thanks for the details

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3 points

Finally: if you’re reading this from the USA, consider contact NOAA/NWS to let them know you’d like a fediverse presence, I did!

Good idea! I just emailed NWS.PA@noaa.gov to ask them not only for a Mastodon instance to replace this stuff, but also for a PeerTube instance to replace https://www.youtube.com/@noaanationalweatherservice .

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19 points
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Having their own instance as a public organization adds more legitimacy to their publications. Think of government officials using the organizations domains for email instead of gmail.

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18 points

Them having their own instance would serve the same purpose as being verified because of the domain.

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8 points

Thanks, makes sense

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3 points

One of Germany’s public broadcasting services also started running an instance for anyone part of the federal media network: https://ard.social/about

Translation:

ARD.social is a basis for ARD’s appearances in the #Fediverse network, an amalgamation of various platforms and projects. Regional and nationwide brands, broadcasts, programs and institutions of the federal media network can create profiles at ARD.social. The Mastodon instance ARD.social is operated by Norddeutscher Rundfunk (NDR).

Also the Tagesschau, which is the most important television news show in Germany, is there.

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3 points

The other one did as well (https://zdf.social)

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-128 points

BBC is just a propaganda apparatus of the British government.

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76 points

even if that’s true, which it isn’t, wouldn’t that still be a hundred times bettee than shit like Fox News? or what Bezos did with news company he bought?

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-125 points

They are just the same as fox news

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51 points

If you look at the structure of the BBC, it’s an INDEPENDENT, publicly funded news organisation. The government has no say in its editorial. It has exposed many British government scandals in the past.

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17 points

While the person you’re replying to seems to be trolling, there is a legitimate argument that the BBC is influenced by the current government. The argument is that the current government has had a hand in appointing the current BBC director, and he’s a member of the Conservative party or a donor.

I haven’t looked into it for a while, so am not up to speed on the details, but if the detractors are correct, it’s not a good look for the BBC.

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10 points

They have their moments of this. But they still do have some genuinely good stuff.

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5 points

Every media is. You must filter news from multiple Organisation to understand the Real news

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3 points

true that.

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2 points

At least it’s not as bad as Al Jazeera.

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