Despite claims over taking back control, UK is forced to comply with rules on which it has no say
Google invented AMP.
It had specifications for a webpage to conform to.
In return, Google would serve a cached copy and rank your page higher - ie a bigger audience. So publishers had to play along.
This article has some overviews on it.
https://www.theregister.com/2017/05/19/open_source_insider_google_amp_bad_bad_bad/
AMP developers produced something that is bad for the open web ecosystem because it destroys three sacrosanct elements of the web: the URL, the open web standard of HTML, and the decentralisation of the web.
Whilst AMP is now open source, it’s still Google.
I don’t know that any other search engines recognise AMP.
I don’t think I’ve ever seen an “Always AMP” browser extension (tho I have seen many “de-amp” extensions).
Personally , I will support the publishers by linking/sharing/viewing the actual article link instead of the AMP link.
This is an old link, but contains all the information needed. They’ve watered it down a bit since, but you still see it pop up from time to time: https://www.theregister.com/2017/05/19/open_source_insider_google_amp_bad_bad_bad/
edit: oh, someone else posted the exact same article, haha. I didn’t look at the context, just replied directly from my inbox. Well, I’m leaving it here, so everyone can see me embarrassing myself :)
