The pivot-to-video strategy, which has been attempted and failed at by countless content companies, has its own Wikipedia page.
Hell, YouTube too. I remember seeing an hours long video that was a response to someone else’s hour long video (I think it was about dark souls 2 or bloodborne?). There’s tons of response videos there too
You are probably thinking about HBombomberguy’s “In Defense of Dark Souls 2” and Mauler’s 10 video response of it.