The pivot-to-video strategy, which has been attempted and failed at by countless content companies, has its own Wikipedia page.
I mean I am not a huge fan of it being Chinese spyware practically (this is not disagree with the point that* Youtube is basically American spyware) but wasn’t a big problem with mid 2010s youtube being videos getting padded to reach the sacred time of 10 minutes for ad sense to really kick in. I find most of youtube shorts/tiktok is worthless garbage but I can see the appeal for short and snappy videos to get their point across rather than it being padded with the common trappings of other vod content. Now I don’t mean to throw shade at people who do the whole padding/sponsors/call to actions since at the end of the day some of these people want to try to make a living out of this stuff and if people actually want this content made there needs to be support for it (it is actually a huge problem in the print industry as well since many people don’t want to pay for articles).