Something interesting to me, they seem to be talking about the trust users put in other users, for example on buyitforlife and suggesting advertisers can access that.

We’ve obviously been aware of self promotion on Reddit for a long time, new users showing up and promoting an app or a film exclusively without marking it as an ad in any way, but I guess I never realised Reddit might be monetising that.

Probably very naive of me but it explains why reporting those users doesn’t do anything.