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Because paying a few grand a year for a certificate somehow makes your software more trustworthy
You’re being sarcastic but even small fees immediately weed out a ton of cruft.
They also weed out a lot of legitimate software, especially if it’s non-commercial.
I’m not saying there aren’t downsides, just that it isn’t a totally crazy strategy.
Well it at least is an obstacle. Broke hackers won’t get it or will have to work harder to get around it.
And that’s why certificates can be revoked, that’s the whole point, trust. It only costs a few hundred a year per Microsoft’s documentation and approved vendors so it doesn’t seem that much of an ask. At the very least you can look up the developer yourself, harder to do if the package has no identity associated with it