Archived version: https://archive.ph/hguLn
Excerpt:
Apple Maps’ offering might surprise people who remember its disastrous launch in 2012, which the Guardian described as the company’s “first significant failure in years”. Users were more than furious – they were lost, sometimes dangerously so. In Australia, police had to rescue tourists from the huge Murray-Sunset national park, after Maps placed the city of Mildura in the wrong place by more than 40 miles. Some of the motorists located by police had been stranded for 24 hours without food or water. In Ireland, ministers had to complain directly to Apple after a cafe and gardens called “Airfield” was designated by the service as an actual airport.
But mostly the map was just glitchy and unhelpful, its directions always a little off kilter. Users revolted and Apple made a rare retreat, allowing Google Maps to be used as the default on many iPhone apps and apologizing for the product.
The other day I used Apple Maps in my car for the first time in a few years. I gotta say something about it felt nice.
Maybe it’s the aesthetic? The names of towns and geographic features are in big letters and flow across the map nicely — the name of the peninsula I was driving across was stretched along the length of the peninsula itself — and it felt a bit like I was traversing an old timey map, maybe like in an old Indiana Jones movie.
If I need to find some obscure business, I’ll still use Google Maps, and if I’m on a well known commute I’ll still use Waze, but for just general ambient map display, I think Apple Maps might be it now.
