I literally haven’t seen anyone even mention it anywhere on the internet as if it never existed, when it comes to Ad blockers I always see uBO recommended with absolutely no mention whatsoever of ABP why? What makes it better than ABP? What happened to it? or maybe I’m wrong and ABP is not as well known as I think it is.

I have been using ABP for many years until someday don’t remember when I switched to uBO because I read that it is “the best ad blocker”.

I maybe need a history lesson as everything on the matter seems so vague to me and the whole situation is super weird

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6 points

Am I obligated to look at every billboard by the road or can I not get up and leave or at least mute commercials on TV? Why should I have my computer use my bandwidth against my data cap so that a company paying someone other than me can show me an ad?

The way I see it is that the host is getting paid for giving the opportunity to show an ad. The exchange is between the company hosting the content and the company advertising the product, not the end user.

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-2 points

Am I obligated to look at every billboard by the road or can I not get up and leave or at least mute commercials on TV?

Just as easily as you can scroll past an ad on a page

Why should I have my computer use my bandwidth against my data cap so that a company paying someone other than me can show me an ad?

Why should someone have to pay for your ability to access that data? Your isp isn’t sending that site money for you to be able to access it. Someone has to cover costs.

Frankly data caps are bullshit but that doesn’t help the current situation.

The way I see it is that the host is getting paid for giving the opportunity to show an ad.

Except you are denying them that opportunity.

The exchange is between the company hosting the content and the company advertising the product, not the end user.

So an advertiser should pay for functionally nothing?

Let’s go on a hypothetical journey. Tomorrow a switch is flipped and everyone in the world is blocking ads the same as you. How are the web designers and content creators getting paid now? Ad revenue dries up because it’s pointless to pay for a thing you’ll never get. Those employees are not going to continue to get paychecks because the site is just an expense now. This should not be difficult to understand.

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2 points

The main difference is that my computer takes an active roll in the process of showing me an ad. Traditional advertising is there whether I look at it or not. Websites not making money on their content is their problem not mine. If they can’t make money on traditional advertising then they’ll go bankrupt or find a new way to generate income. I didn’t sign a contract to agree to be served ads and have no obligation to not block them.

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1 point

In the same way your TV does, sure.

It becomes your problem when the thing you want to see is not available because it shut down.

Whether or not they can make money on traditional advertising is a complex thing when I’m not sure what you mean by traditional advertising. Can a website offer traditional advertising? If so how do you think the existence of ad blockers has contributed to its decline? I remember when TiVo was a big thing we started seeing banners at the bottom of shows advertising other shows. Seems like a pretty clear correlation to me.

And they didn’t sign a contract and are under no obligation to serve you content. That road goes both ways. Is a contractual obligation the only way you deal with something you don’t like to get to something you do?

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