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Thats part of the point, It makes the upfront pricing more visible. Clear, easy to understand information means better purchasing decisions are made by consumers.

It’s a lot harder to sell a $1500 phone than it is to sell a $1000 phone with $500 in extra fees tacked on at the time of purchase.

If you’re purchasing a phone ABC phone company and XYZ phone company might both offer the latest iDroid model for $1000+tax and fees, but you have no idea what the specifics of those taxes and fees are until you actually get to the point of sale.

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