Tech’s broken promises: Streaming is now just as expensive and confusing as cable. Ubers cost as much as taxis. And the cloud is no longer cheap::Some tech is getting pricier and looking a lot like the older services it was supposed to beat. From video streaming to ride-hailing and cloud computing.
the expectation would be a better solution will surface in reference to streaming… the same way streaming was a solution to cable.
What would that look like though? The current streaming model was pretty easy to predict ~15 years ago with the advent of online video streaming in general, especially mainstream forms of it such as YouTube. I have a hard time imagining how any other business model for distributing video content would look like, but then again I don’t have a very entrepreneurial mind.
The answer was already found with music streaming. Whether you’re using Spotify, Apple Music, or YouTube whatever, you’re still getting 99% of the same content. These companies compete on price and features not on content.
That case is a bit different. Most music streaming platforms haven’t leaned heavily into the production of exclusive content like Netflix or Amazon, or own a huge swath of IPs like Disney. We might get there yet, however…if we do, we’d likely see the same price hikes and fractured availability of content.