You’re not wrong, he’s just another YouTuber… he has also been doing the thing since he was a teenager and has built a hell of a reputation. I dig his work.

Yeah, as the other commenter said, he’s not that special and that’s kinda why he’s special?

To me, he’s got this type of quality of a guy you’d hang out with after work or so. He’s more sociable than quite a few YouTubers but he’s not like Lew or Linus to me. He’s a few notches more on the mellow side.

In terms of his insights in tech, he focuses a lot on cameras which I think people care about but I don’t. However, I think his production values are top notch. His videos are chill and I like the Waveform podcast he does and some interviews like Hot Ones that he’s done.

He does decent reviews with high production value is kind of the main thing.

But I think the thing for me that sets him more apart is that he doesn’t do all the zany bullshit a lot of the other top review youtubers do. He’s really even keel and feels more conversational while most of the other reviews I see out there either have people acting really dramatic and over emoting frequently and giving me the sense they’re carefully reciting a script they wrote. And also there’s a lot of the doing stupid fucking faces in their little video thumbnails and stuff that drives me crazy about a lot of tech reviewers.

I cannot overstate how much that turns me off, I don’t care if they’ve determined that’s what gets clicks or whatever. It feels like a content race to the bottom and I don’t like feeding into it.

Beyond that, he’s very Apple focused and has a firm grasp of context on Apple and isn’t trying to measure their devices by the ruler of “WILL THIS PLAY AAA GAMES AT CRAZY FRAMERATES?!?” That’s not why I use their stuff and I think reviews by people who are so laser focused on that topic often miss the point of why Apple hardware is popular with certain creative professionals.

https://youtu.be/YLRdnXsNT08

This video does a good job of explaining it.

Sadly his newest Shoe was a Cash Grab by the Produktion Company Atomic.

MKBHD has no clue of shoes and atomics used it to sell a 30$ Sneaker for 190$.

Source : Rose Anvil (Gamer Nexus of shoes)

He must be good at doing business, have good contacts, or both.