The whole point is that there are no good guys, only flavors of galaxy-scale horror.
The most common result of that presentation is consumers choosing the most “based” of bad guys with the most exciting aesthetics and slowly seeing those bad guys as the good guys after all.
Which I think is fine, honestly, so long as it doesn’t bleed into reality. It’s like having a favorite sports team. It’s all fun and games until it becomes a personality trait.
As well it should be. That’s some bullshit. As I said, I don’t disagree that the Warhammer fanbase is full of trash people, I just wish it weren’t. The underlying source material isn’t inherently bad, but it’s often appropriated by the worst kind of people.
That’s the reason I stopped playing a long time ago. I’d like to enjoy the hobby for what it is, but I don’t want to interact with a lot of the people who I would end up playing with. Same with most gaming hobbies, save for things like TTRPGs or cooperative/PvE multiplayer games where I can still get the full experience even if I’m only playing with people I know.