Whilst not trying to give influences undeserved clout, I think this misunderstands the point of this kind of thing.

You want to advertise so that when someone needs the kind of thing that you make, they will think of you, or if they are searching up for the kind of thing you provide they will see your brand, and recognise it as a familiar face.

It’s pretty rare that you have someone with an audience large enough and thirsty to buy something immediately enough that you will see many direct sales from anything like this.

I can’t remember the last time I went out and bought something immediately after an advertisement. But I’ve absolutely bought many things because I needed something, then picked the name I recognised